MKT 571 / Media Options

Question
in a 200 – 250 max words: 1. The differences between the traditional media option and the new media option in terms of audience, reach, channel and content. A table of differences may be used to concisely illustrate the differences but you must include a discussion of insights/concerns/issues between the media options. 2. Company of Choice is : Starbucks 3.  Must have 2 citations and 2 references. 100% Non-plagiarized, propoer grammar, APA Format, Proper use of citations, and must be on time Saturday, April 15 @ 8am PST
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