Homework 1.2 – consumer behavior
Complete the assignment posted by your instructor. Answer in at least 250 words. Cite any sources.
- Describe the marketing concept in your own words.
- What two companies do you believe grasp and use the marketing concept well?
- Why do you believe this? Provide examples – be thorough. Mention their Marketing Mix, segmentation, targeting, and/or positioning.
- Describe the 5 stages of the consumer decision making process and some specific approaches you will take for the company SHEIN to best serve and retain your customers.
- Imagine you were launching a new product for SHEIN and needed to do research. Outline the steps in the consumer research process.