Homework 1.2 – consumer behavior

Complete the assignment posted by your instructor. Answer in at least 250 words. Cite any sources.

  1. Describe the marketing concept in your own words.
  2. What two companies do you believe grasp and use the marketing concept well?
  3. Why do you believe this? Provide examples – be thorough.  Mention their Marketing Mix, segmentation, targeting, and/or positioning.  
  4. Describe the 5 stages of the consumer decision making process and some specific approaches you will take for the company SHEIN to best serve and retain your customers.
  5. Imagine you were launching a new product for SHEIN and needed to do research.  Outline the steps in the consumer research process.
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