12 forecasts for the retail industry in 2017 | Marketing Strategy | American Military University

Assignment Instructions

Four Short Analysis Papers will be due Weeks 2, 3, 5, and 7 by Sunday midnight.  With a short paper, it is especially important to focus on answering the essay topic with clarity and conciseness. Your analysis should demonstrate an understanding of the topic as it is covered in the week’s text readings.

Read “12 Forecasts for the Retail Industry in 2017”.

Using the APUS Virtual Library, search for recent articles that give examples of these trends in the retail industry.

Search for recent articles describing the trends discussed:

1. For each of  trends listed, find a recent article that discusses a business and describes how it has adopted this strategy.

2. Discuss each of  articles describing how the trend impacts the strategic marketing initiative of the firms.

3. Cite the source and the edition that you have referred to for this assignment.

Deliverables and format:
Submit your answer in a Microsoft Word document.
Length: 5 pages
Font: Courier or New Times Roman: 12
Line Spacing: Double

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