Unit 8 db: global marketing
Imagine that you are the marketing manager for a U.S. manufacturer of disposable diapers. Your firm is considering entering the Brazilian market. Your CEO believes the advertising message that has been effective in the United States will suffice in Brazil. Outline some potential objections to this. How would you have to tweak your advertising message to cater to the local culture? Your CEO also believes that the pricing decisions in Brazil can be delegated to the local managers. Why might she be wrong? The CEO continues to believe that within 20 years, we will see the emergence of enormous global markets for standardized customer products. Do you agree with this statement? Justify your answer.
In your original post and your response to at least two of your peers, demonstrate critical thinking, contribute something new to the discussion and demonstrate the integration of class concepts from your reading along with examples to support your statements and sources referenced. If you use content from external sources a citation and reference must be included in APA format, and the content must be in quotes if taken verbatim.